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In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising. ==Overview== There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: #identifying the opportunities and/or challenges in a business where online assets can provide a solution; #identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;〔Center for Digital Strategies (2003): ''(Enabling a Customer-Focused Organization: Thought Leadership Summit on Digital Strategies )'', Center for Digital Strategies at the Tuck School of Business and Cisco Systems〕 #developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges,〔Quinn (2006): ''(Ready for the Digital Future? )'',pg. 30-31, Supply Chain Management Review.〕 and #prioritizing a set of online initiatives which can deliver on this vision. Within each of those stages, a number of techniques and analyses may be employed. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「digital strategy」の詳細全文を読む スポンサード リンク
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